Our Difference
TurningPoint Marketing was founded on the premise that investing in marketing should be viewed like any other corporate investment; What is my expected return on the amount I am about to invest and how do I reduce the risk of this investment?

To reduce investment risk, TurningPoint always starts with thoroughly understanding your prospects, what they value in your company and how they make purchase decisions. Then, and only then, do we begin to determine what marketing strategy and tactics make sense for your business.

At TurningPoint, we are business professionals with a thorough understanding that you require maximum performance out of every dollar you spend.

Our High ROI Strategic Marketing Approach
Business success is never a random event, and revenue problems are never as simple as a flashier brochure or a better sales force. Our 20 years of experience has shown us that your odds can increase markedly by starting with our approach of getting a clear outside-in view of your company, your products and your services.

Get Clear
That’s why our High ROI Strategic Marketing Approach starts with getting a clear, unbiased understanding of why your customers buy from you and, as important, why they don’t. (Done correctly, this step alone can increase close rates by as much as 25%.)

Make strategic choices
We also find out how your target market gets their information about your industry and how they found you. This helps us choose tactics that will hit the mark and stay away from poor investments in marketing that look nice, but do not pay for themselves in new business.

Execute the Plan
We then work with you side-by-side to execute a marketing program in way that makes sure the marketing tactics drive tangible results. (See Our Services)

The High ROI Process

UNDERSTAND
- Why customers buy
- How customers find you
- What customers value
- Who you lose to
- What’s working; what’s not

FOCUS
- What do you do that matters
- Hi-potential; hi-probability markets
- High ROI marketing tactics

BUILD THE PLAN
- Objectives and strategies
- Marketing elements – when and how
- Involvement by others
- Lead and sales process

LAUNCH
- Execute the plan
- Everyone’s role post-launch
- Generate internal support and champions

MEASURE
- What is success?
- Lead, sales, revenue tracking
- Marketing ROI
- Review and adjust the plan